Our Story
The First Generation: Pioneering Craftsmanship (1980s)
Our story begins in Liuyang—the heart of China’s fireworks legacy—where our grandfather, Zhang Changgen, laid the family’s foundation in pyrotechnics. As a technical engineer at Dayao Fireworks Export Factory, he dedicated the 1980s to innovating traditional formulas and designs. His breakthrough? The creation of candy-shaped fireworks—a playful, safe, and wildly popular product that became a staple in both domestic and early export markets. This innovation not only showcased his engineering precision but also sparked the family’s lifelong passion for reimagining fireworks for everyday joy.
The Second Generation: Building a Legacy (1990s–2003)
In the 1990s, our father, Zhang Longqi, expanded the family’s reach by venturing into fireworks sales in Guangdong, a hub for trade and commerce. His decade of on-the-ground experience honed a keen understanding of market needs—from consumer preferences to global export standards.
By 2003, this vision crystallized: he founded Liuyang Yeshow Fireworks Co., Ltd. and launched the HI-Talin brand, marking the start of our 23-year journey in both domestic and international trade. What began as a small operation soon grew into a bridge between Liuyang’s craftsmanship and the world, blending the first generation’s technical heritage with a forward-thinking approach to global markets.
The Third Generation: Modern Transformation (Post-2018)
Since 2018, the third generation has spearheaded a shift from traditional trade to modernization. We’ve expanded in multiple dimensions: in products, developing more eco-friendly and innovative consumer fireworks; in marketing, embracing digital platforms and data-driven strategies to connect with customers globally.
This transformation has propelled our business into new frontiers, with our footprint now extending to markets in Southeast Asia and Europe.
Today, we carry forward this three-generation legacy—rooted in innovation, built on trust, and committed to bringing the magic of Liuyang’s fireworks to celebrations worldwide. We look forward to your inquiry and to welcoming you as our new partner.
Core Values
Safety as Foundation: Implement throughout the entire process of production and transportation, adhere to the bottom line of “joy without risk”, and ensure worry-free 燃放 every time.
Inheritance of Craftsmanship: Carry forward the essence of craftsmanship passed down through three generations, integrate new technological innovations, and inject vitality of the times into traditional fireworks.
Integrity as Principle: Be honest with customers about product details, keep commitments to partners, and build long-term trust with sincerity.
Employee Care: Family-like Culture Gathers Strength
Warmth in Festivals: Customize exclusive gifts for traditional festivals such as Dragon Boat Festival and Mid-Autumn Festival with handwritten blessing cards; organize family open days before the Spring Festival, where families can watch exclusive fireworks shows together.
Empowerment for Growth: Implement the mentorship system with reward mechanisms, provide living facilities and flexible care, so that employees can feel “warmth in work and support in growth”.
Customer Care: Empathy Builds Trust
Global Empathy: Regularly visit customers abroad, adapt to regional needs (such as duration for Europe, packaging for Southeast Asia); invite customers to visit factories in Liuyang to appreciate the inheritance of craftsmanship together.
Customized Services: Record customers’ customs and needs, recommend suitable products in advance for festivals, send customized gift boxes on important occasions, and provide full guidance during after-sales service.
our certificate
WELCOME TO VISIT hi-talin FIREWORKS
Your Reliable Fireworks Supplier In Liuyang, China
Competitive price/Stable high quality/Customized packaging/On-time delivery
Liuyang Hengtian Feiying Fireworks Manufacturing Co., Ltd. (Factory No.: 49F020)
Founded in 2002 and situated in Chengtanjiang Town—one of Liuyang’s renowned fireworks-producing hubs—our company has evolved into a prominent modern enterprise through years of steady growth. A strategic merger and reorganization with the former Maoping Factory in 2017 significantly expanded our scale and capabilities, solidifying our position as a key player in China’s fireworks industry.
Today, we boast fixed assets exceeding 80 million yuan and occupy a 2,000-mu site equipped with state-of-the-art facilities: over 400 production units with fully enclosed canopies, advanced drying rooms, and efficient lighting systems, enabling seamless roduction regardless of weather conditions.
Our robust infrastructure supports an annual production capacity of over 100 million yuan, driven by a team of 80+ professional technical and management staff and 600 skilled workers. Specializing in diverse product lines, our modern production facilities craft everything from elegant potted fireworks and dynamic rockets to innovative spray flower toys—all with a focus on safety, environmental friendliness, and artistic design. These high-quality products are sold across more than 20 provinces in China and exported to numerous countries in Europe, the Americas, the Middle East, and Southeast Asia, earning recognition for their reliability and creativity.
Guided by the philosophy of “Producing safe, eco-friendly, artistic, and innovative fireworks to build a leading industry brand,” we emphasize rigorous production standards, lean management for efficiency, and a commitment to integrity and mutual benefit in partnerships. To us, fireworks are more than products—they are symbols of happiness, peace, and connection.
With a vision to spread joy worldwide, we welcome collaboration with global partners. Leveraging our market-oriented approach and strong brand foundation, we aim to create a bright future in the fireworks industry—one where our vibrant displays light up every corner of the world and bring shared moments of delight to people everywhere.